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Forever turning towards the sun’s life-giving warmth and splendor, sunflowers are intrinsically connected with the colour yellow. Originally hand-drawn with fine-liner pen in the early 2000s, this design’s now-revised composition brings the inner workings of these iconic blooms into focus: always rising higher and shining bright. Hello Sunshine is part of the Yellow story of the Spring/Summer 2024 collection, examining the joyful spirit of this multi-faceted colour, with designs influenced by art movements such as Expressionism and Symbolism to the radiant beauty of pretty primulas, primroses, lemons, bees, and buttercups.
“Some painters transform the sun into a yellow spot, others transform a yellow spot into the sun.” – Pablo Picasso
Liberty Tana Lawn is unique: a fabric made from specially selected ultra-fine long-staple cotton, woven from 70 and 100 ply yarns, with exclusive and superior qualities that have elevated Tana to its iconic status. Once woven, Tana is subjected to a lengthy series of preparations, followed by a process of mercerization that swells the fibers of the cotton, enhancing handle and luster, and stabilizing the fabric finish. Mercerization also increases dye absorption in the rotary screen printing or the latest digital print technology, allowing this fine fabric to carry color and print magnificently.